Background
Frank & Co seeks a re-design and re-development of existing website. The existing website has a slow page load time and lack of user’s functionality that can impact user experience and search engine visibility.
Objectives
A clean and revamped website to improve the site’s features and presentation of the content provided. It needs to be able to boost sales by generating online traffic to stores and cater a pre-purchase, in-store and post-purchase experiences for customers.
Strategy
To accomplish the objective, the site must have a strong usability (effective website) by serving the customers with information in a clear and concise way.
Our approach to Frank & Co. is to build an effective website by having a full user functionalities and encourages customers interactions through a delightful user experience.